Tag type : Universal Analytics Track type : Pageview Enable Enhanced Ecommerce Features: true Use Data Layer: true Trigger: event equals gtm.dom Passing Product-scoped Custom Dimensions. Go to ‘Custom Dimensions’ under Admin > Property Settings > Custom Definitions. If you require dimension names in Google Analytics that are not included in the default dimensions and metrics, you can define custom dimensions. That hit that was triggered will send Value: B to every hit that had Value: A originally applied to it within the same session. To create a custom dimension in Google Analytics: JavaScript: It’s actually quite simple, if you already have variables and custom tracking set up in GTM. The data layer 2. The prime example for this is User ID tracking. Custom dimensions are essentially custom secondary dimensions that are configured through your GA settings. Setting up custom dimensions in Google Tag Manager is much easier to do than it is to understand how it works. Comment below to share ideas on how to customize data collection in GA! Use custom dimensions to collect and analyze data that Analytics doesn't automatically capture. The benefit this provides is the ability to look at your product-related data in nearly any GA report without having to stay within your Product Report or set up custom events. When used correctly, these custom definitions can be one of the most useful custom features in Google Analytics. Index: the identifying number for your values, Scopes: the type of value that’s collected, Variables: what collects your value in GTM. If you set up User ID tracking as a custom dimension at a hit level, you would only get the User ID value tied to the first hit that occurred with the user logged into the site—resulting in the missed opportunity for stitched session reports. Custom variable for User ID implementation (with cookie & dataLayer) If you are new to GTM and Variables, I would suggest to read GTM Variable guide by Simo Ahava and after Google Tag Manager Variable examples to see some more advanced options. So this is the gap I want to fill. If User ID tracking is set up on a site with a custom dimension applied at a user scope level, once the user logs into the site, every hit in every session afterwards will have their User ID tied to it. Building onto the previous example where a specified hit already occurred and was applied to every other hit within that session (all hits filled green for Value: A)—let’s say another value was triggered to send on the last hit below within the same session (Hit 4 filled red for Value: B). Click Variable Configuration and navigate to More Settings Custom Dimensions. In order to send client ID as custom dimension via pageview tag, I would have to fire the GA pageview tag on window load event and this is something, I don’t want to do. In this self-paced course, you'll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers. Session level scopes should be set when you want to know all of the interactions that occurred within a session during which a specified action occurred. Creating Custom Dimensions. Avoid these inefficiencies by learning what custom dimensions are and how to set them up through Google Tag Manager. Sign up for our newsletter to receive curated digital marketing content. Click create +New Custom Dimension. To create a custom dimension, click +New Custom Dimension on the Custom Dimensions page. In the new custom dimension interface, set up the following 4 custom dimensions: Name = Timestamp, Scope = Hit Name = GA Client ID, Scope = User ga('set', 'dimension6', dimensionValue); Android SDK: Any Custom JavaScript Variables you are using a lot? 1. The hit level value is only applied to the specified hit. Get started today. As analysts, we oftentimes find ourselves spending nearly as much time collecting data as we do actually analyzing it. A GA tag with a Custom Dimension. Redundant or incorrect tags can distort data measurement and reduce your site performance. However, the additional setup steps may vary depending on the type of comments platform used. Steps to setting up a custom dimension through Google Tag Manager: Create a custom dimension in GA. Go to ‘Custom Dimensions’ under Admin > Property Settings > Custom Definitions. Step 1: Once you have a Google Tag Manager account and are logged in, go to Tags on the left side of the screen and then click New. There are four scope types you can specify for custom dimensions; all of which will provide varying levels of depth in your reports. For example, you could set up a hit level scope to send a value of “Yes” or “No” for the dimension “Comment Left” to see which posts have received comments within your GA reports. So we gather, combine, and sort through data in spreadsheets to provide insights made from reliable, relative information. G Suite is now Google Workspace: everything your business needs to get work done. From the Property section, select Custom Definitions > Custom Dimensions. The guide is for Google Tag Manager. Here’s an example of a standard secondary dimension pulled into a GA report: Custom dimensions allow you to view additional data points or pieces of information alongside GA's default hits. This value would be sent for just a view or entrance of that blog post page and none before or after within the same session. Contact us to grow your business with digital marketing. In this example the dimension's index number is 6: On the Variable Configuration page, set the. If you use Google Tag Manager, you can send values to the custom dimension using a variable that pulls data from your web page or data layer. Custom Dimensions & Metrics are one of the most powerful features in Google Analytics. Need a digital marketing assessment? Note: You have to set up a custom dimension in Google Analytics first. Give the Custom Dimension a Name and call it Audience and set the Scope level to Session. Non-standard data can be pulled into your GA reports and synced up with metrics through whichever scope type is specified (and feasible). Go to admin, navigate to the middle Property column and click on Custom Dimension under Custom Definitions. Managing multiple analytics and marketing tags for your site can be a challenge. Step 2: Name the tag. At first, the data collection would look like this: The hit occurs and that value is sent to GA. Then it retroactively goes back to Hit 1 and applies that same value to the previous hits and every hit thereafter in the same session. Follow the steps below: Step-1: Login to Google Tag Manager STEP 2: SET UP CUSTOM DIMENSIONS IN GOOGLE ANALYTICS ADMIN For the next step, enter GA and go to Admin > Property > Custom Definitions > Custom Dimensions > +New Custom Dimension and fill out the name and scope for your variable. Google Tag Manager Fundamentals Answers. For this example, the required value is found in the page URL as a fragment; a string of text that shows up after the hash symbol (#) at the end of the URL. You also can look to your CMS platform instructions for guidance. The product level scope is for eCommerce tracking. Under "Admin" by selecting your container and clicking "Install Google Tag Manager" To pass static values from a website into Google Analytics Custom Dimensions using the data layer, what must be set up? Navigate to Variables and select your Google Analytics settings variable. Note: You won’t receive two values (A and B) along with every hit in this session, Value: B will override Value: A and all hits will be tied to Value: B. So let’s talk custom dimensions and metrics: If two different values are configured to send data to GA and both of these are triggered within the same session, the last value sent will override all other values in that session. With Google Tag Manager, you can: Easily run A/B testing. Managing multiple analytics and marketing tags for your site can be a challenge. [tracker set:[GAIFields customDimensionForIndex:6] value:dimensionValue]; The next step is to set up a Tag Manager variable that will capture a value from a web page that can be used to populate the value of a custom dimension field. There will be a new menu item “Custom Dimensions” in the left menu. So setting this scope will send the most values tied to successive hits to GA—only if it’s a feasible scope to apply to the values you are attempting to pull into your reports. Custom Dimensions and Metrics in Google Tag Manager and GA. Sending Custom Dimensions using Event hits in Universal Analytics using Google Tag Manager. Recommended events for all properties (by Google) Event-scoped custom dimensions and metrics reporting (by Google) Collection and configuration limits (by Google) 5 best practices for creating your events and parameters in GA4 (by Ken Williams) Track Events with Google Analytics 4 and Google Tag Manager: Final Words. The dimension number will be found in the code examples shown on the Created Custom Dimension page. var dimensionValue = 'SOME_DIMENSION_VALUE'; See the Tag Configuration for this Example. You must first configure a custom dimension or metric through the Google Analytics Management Interface. Phew! Remember your custom dimension Index Number since we will be using it in the next step. This may sound familiar to you; do Secondary Dimensions ring a bell? The repository itself is released to the public under the MIT License.By submitting a template into this repository, you … Click Variables and then select your Google Analytics Settings variable. Implementation guide for useful Google Analytics Custom Dimensions, such as Hit Type, Session ID, Payload Length, and many more. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. In this example, dataLayer.push() is used on a website to add a destination value to the data layer when a button is clicked: To use Tag Manager to send this value to Google Analytics as a custom dimension, use a data layer variable and then apply the custom dimension to the appropriate Google Analytics tags already deployed on your website. Google Tag Manager can read 1st person cookies and these are an excellent way of collecting data throughout a session to populate custom dimesions 1 0

The data layer is a great tool for acting as an interface between a site and an analytics tool. You are probably searching the new questions and answers of Google Tag Manager Fundamentals Exam Answers – Analytics Academy . Google Tag Manager has come a long way quickly and understanding how it fits in with Google Universal Analytics at times can be tricky. In this article, we share ideas for the application of custom tags in GTM. NSString *dimensionValue = @"SOME_DIMENSION_VALUE"; From the GA dashboard, go to the ADMIN tab and select the appropriate account and property. In this repository, I intend to collect custom template files for Google Tag Manager.. License. Choosing the proper scope type is vital to having your custom dimension data properly attributed to hits in your GA reports. Why? Any hits that happened before they visited the checkout page will also have this value tied to them in your GA reports. This article goes more in depth on those specifics. How to set up a custom dimension via Google Tag Manager. Well let’s face it the documentation sucks and there are not that many people writing about the more involved aspects of it. To get to the “Manage Custom Dimensions” screen, go to “Administration” by clicking the cogwheel icon in the top right. Our guide can help you decide how to build the best team to get the best results. Click to enlarge I tried to setup Google Tag Manager. Because if I fire the GA pageview tag on the window load event then it will delay the firing of the tag and can create tracking issues in the case some event fires before the pageview. Open Google Analytics and navigate to the Admin panel of the Property you would like to send Client ID, Session ID, and Hit ID Under the Property Settings, click on Custom Dimensions Click … This type of tracking only assigns a value to a specific product and can only pull in data if enhanced eCommerce tracking is enabled. The following Dimensions are relevant: Depending on whether you are using the free or 360 version of Google Analytics you get 20 or 200 custom dimensions and metrics to work with. Add a … If you need to associate a value from a list to a Google Analytics session, use a lookup table variable in Tag Manager. Custom dimensions are made up of the following elements: Before covering how to configure custom dimensions through Google Tag Manager, we’ll cover what scopes are and how to select the correct type. Additionally, even default hits are not available for viewing in every GA report, but can be through custom dimensions. However, the value is triggered to send sometime in Session 2, so all hits in Session 2, Session 3, and thereafter are tied to the sent value. Although you could set it up to be a session level scope, it wouldn’t be useful to view this sort of isolated data along with every hit in the session. No hit before or after this specified hit will have this custom dimension associated with it—even within the same session. Custom templates for Google Tag Manager. You can send values to custom dimensions with a variable that either pulls data from your web page or uses the data layer to pass specific values. tracker.set(Fields.customDimension(6), dimensionValue); iOS SDK: Record the dimension number. Discover how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers. Click Add Custom Dimension. Default reports in Google Analytics don’t always let us compare the right metrics against each other easily. In the example below, the action that triggers the value didn’t occur in Session 1; therefore, no values are tied to any hits in Session 1. The Pageviews are tracked correctly, but in Universal Analytics I can not see Custom Dimensions. In this self-paced course, you'll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers. Google Tag Manager helps make website tag management simple with tools & solutions that allow small businesses to deploy and edit tags all in one place. Please share in the comments below. Examples: Tag Manager can capture the URL fragment values, put those values into a variable, and then use that variable to provide the value for the custom dimension that we want to work with: The final step is to enable custom dimensions in your Google Analytics Settings variable: The data layer is the best method for ensuring consistent results in your reports, because you retain full control of the values that are passed to your tags. In Google Analytics Admin, navigate to Admin > Property > Custom Dimensions > +New Custom Dimension. Custom dimensions are boundless, allowing you to pull any piece of information found on a page, in the page source, in a dataLayer, URL, or GTM variable into your Google Analytics reports. The following scopes are listed in order of lowest to highest number of values sent. The value that you target could come from a number of different sources: An element ID on the page, a value that is generated when an event occurs (e.g. You can use Google Tag Manager to set up this custom analytic, selecting Comments Submission as the Event Category. User scope is the highest scope level you can set for a custom dimension. They are mostly used by advanced GA users but no worries… In this article, we’ll focus on only on custom dimensions. a timer event), or text found in a URL. Step 3: To add your ClickDimensions tracking script, click on Custom HTML Tag and click Continue. Redundant or incorrect tags can distort data measurement and reduce your site performance. In a user level scope, all hits in a session during which a specified hit occurs, and all hits in every session afterward, will be associated with the same value. In addition, the last hit that occurs in a session scope takes precedence. Google Tag Manager not only serves as a more automated solution to updating tracking code on websites, it also can be an effective way to automate the addition of custom dimensions to Google Analytics reports. String dimensionValue = "SOME_DIMENSION_VALUE"; How do you use custom dimensions to reduce inefficiencies in reporting? Publish your container for the changes to take effect. Configure the following fields for your custom dimension.